Blog Entry 4: Hype workshop

In "hype", Kalle Lasn shows us that the increasing advertising nowadays, especially the commercial advertisements, as a mental pollution has already invaded our life.  There is no place to run.  Before there may be a place that our eyes can get a rest, but now it is full of different advertisements.  When we go shopping, drive to work; take the trains, or watching the TV show at home, no matter where we are; we will see the advertisements even though we do not want to see.  Maybe we will feel bored and tired to see them, as Kalle Lasn wrote, "we haven't quite woken up to the absurdity of the advertisements all".  However, we cannot deny the development of advertisement also gives us many benefits in our life.  
  In present day, the increasing advertising really gives us a convenient way when we go shopping.  Each company produces many kinds of advertisements in order to attract the customers to buy their products.  In the most advertisements, they have much information about the product that they want to sell and where we can buy their goods.   It is also convenient for us because we do not need to spend more time to look for the location and what the products are.  For example, when we go shopping in the 42th street in the Manhattan, there are many advertisements display on the big TV screen above every company's building wall.  Every company provides the newest, fashion information about their products in the advertisements.  They use their own different advertisements as their identities so that people can easy to find out their location and buy what they want to buy.  Even though the author said the increasing advertising likes “toxic of the mental pollution” which bothers our life, it is really convenient for us to go shopping, and even in the crowded 42th street.
  In addition, more advertisements appear can give us more information to compare the products what we want to buy.  When we buy something, most us used to searching the information of the same product but from different companies.   We will get the information from the advertisement, and then compare their qualities and prices.  And then, find out the better and cheaper one. For example, many people like to go shopping on the special date, like the Black Friday.  Most us will look for the cheaper and better product to buy from the advertisements, no matter the on-line shopping or outside shopping.  Like buying a laptop on-line, we like to search the advertisements from the famous store like Best Buy, J&R and so on.  After searching the information, we can compare the same product but be sold in different stores to get the better and cheaper one.
  In conclusion, even though the development of the advertisement really has broken the silent moments of our life and bother us sometimes, we cannot deny "the most powerful micromarketing medium available today" as Kalle Lasn wrote in "hype".

Blog 3: The objective summarize for "Hype"

   In"hype", Kalle Lasn shows us that the increasing advertising nowadays, especially the commercial advertisements, as a mental pollution has already invaded our life.   She uses several examples which often appears in our life to explain that there is no place for us to hide for relentlessly increasing advertising. More and more advertisements come out quickly to push us to see without thinking.

Blog 1: The respond to "hype"

 In "hype", Kalle Lasn shows us that the increased advertisements, especially the commercial advertisements, as a mental pollution has already invaded our life.  There is no place to run.  Before there may be a place that our eyes can get a rest, but now it is fulled of different advertisements.  When we go shopping in the mall, drive to work or home, take the train, or sit down in front of the computer at home, no matter where we are, we will see the advertiments even though we do not want to see.  Maybe we will feel bored and tired to see them, as Kalle Lasn wrote, "we haven't quite woken up to the absurdity of the advertisements all".  However, we cannot deny the development of advertisement also gives us many benifits in our life.  
  More and more advertisements come out is convenient for us to look for the productsthat we want.  They provide many kinds of advertiments that we do not need to spend more time to consider where we can buy and what the products are.  In the most advertisements, they have many information about the product that they want to sell.  For example, when we go shopping in the 42th street in the Manhattan, there are many advertisements display on the big TV screen above every company's building wall.  Every company provides the newest, fashionest information about their products in the advertisements.  They use their own different advertisements as their identities so that people can easy to find out their location and which products they sell.  It is convenient for us to go shopping in the crowded 42th street.
  In addition, more advertisements appear can give us more information to compare the products what we want to buy.  When we buy something, most us used to searching the information of the same product but from different companies.   We will get the information from the advertisement, and then compare their quarlities and prices.  And then, find out the better and cheaper one. For example, many people like to go shopping on the special date, like the Black Friday.  Most us will look for the cheaper and better product to buy from the advertisements, no matter the on-line shopping or outside shopping.  Like buying a laptop on-line, we like to search the advertisements from the famouse store like Bestbuy, J&R and so on.  After searching the information, we can compare the same product but be sold in different stores to get the better and cheaper one.
  In conclusion, even though the development of the advertisement really has broken the silent moments of our life and bother us sometimes, we cannot deny "the most powerful micromarketing medium available today" as Kalle Lasn wrote in "hype".